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The Retrevo Pulse - Year in Review Report
Trends, Buying Behavior and Predictions for the Consumer Electronics Industry
Introduction
This report outlines key consumer electronics (CE) trends for 2009 and predictions for 2010 utilizing data from The Retrevo Pulse, which consists of the CE Price Index™ and CE Demand Index™. These publicly-available indices map daily price and demand trends in the consumer electronics industry across 40 categories and more than 4,000 products, based on actual observed behaviors from millions of users. Supporting data also came from studies conducted against online Retrevo users distributed across gender, age, income and location in the United States.

In this report we'll review some key consumer electronics categories. We'll look at how the category performed this year and what we can expect to see next year.

About Retrevo

Retrevo is the consumer electronics shopping and review site visited by over 5 million consumers every month. Retrevo uses artificial intelligence to analyze and visually summarize more than 50 million real-time data points from across the web to give shoppers the most comprehensive, unbiased, up-to-date product information they need to make smart, confident decisions about what to buy, when to buy, and where to buy.

Executive Snapshot
It’s been quite a gadget year. Windows 7 officially shipped after a long beta period creating demand for new laptops, the DTV transition gave a lot of people a good excuse to buy a new TV, netbooks with their affordable price and long battery life were a big hit, e-Book readers got a lot of attention, the number of iPhone Apps grew astronomically, LCD TVs with high refresh rates and LED backlighting outsold Plasma TVs, and all the while, rumors of an Apple tablet in 2010 continue to fly.
• LCD TVs continued to dominate the market but Plasma was able to hang onto the 20% share it started out with at the beginning of the year. However, with Pioneer shrinking its line of plasma TVs substantially, the number of available plasma TVs are on a downward slope. Medium sized TVs (less than 37”) were very popular as consumers bought new digital TVs to replace their old CRT TVs, and attractively priced LCD TVs from Vizio and Samsung did very well in this category.
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• Blu-ray players may finally be starting to show signs of life as prices come down, features settle in, the number of HDTVs increase, and more Blu-ray movies become available. Nonetheless it appears the race is on with streaming services and the jury is still out on the winner in next few years.
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• Laptops and Netbooks had a strong year with netbooks showing a Black Friday surge. Windows 7 helped laptop sales. With new processors appearing that increase performance and battery life, we see a very good year ahead for laptops and netbooks.
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• Digital cameras have become as common as toothbrushes and Retrevo’s price and demand indices reflect that. It was business as usual all year long for digital cameras with little fluctuation in prices and demand. Next year should be more of same. However, we will be watching to see how much the incorporation of cameras in phones will effect camera sales.
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• It looks like Amazon will walk away with the e-Book reader business this holiday season as Sony and Barnes and Noble have committed a classic “over promise and under deliver.” Once these products and others come to market, it could be a very good year for these products.
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  • It’s a smartphone war with iPhone “killers” emerging from the ranks and falling by the wayside. Many experts predict that it will eventually come down to a two smartphone race between Apple and Android.
  • Waiting in the wings for a sensational appearance is the rumored Apple tablet. Everyone is expecting a 10 inch multimedia device that will be bigger than a smartphone and smaller than a laptop. A high price could limit its appeal.
Next: HDTV - Year in Review »
For more information about this report
Please Contact:
Jennifer Jacobson
Director of Public Relations
jennifer@retrevo.com