I have been asked this question many times in the last few days. Is Retrevo a product review site? The answer goes a lot deeper than the question. When we started Retrevo last year, we did it because we were frustrated with the complexity of the hi-tech products we bought and used every day. We always were in need of the right answers but there were none (well there were but were extremely hard to get to). In spite of every one of us spending thousands of dollars every year on new products, there was no one to help us *after* we bought a product. And pre-purchase help was incomplete at best. So, we started Retrevo to bring specific information to help users from pre-purchase research to post-purchase support. Whether you are researching, installing and using these hi-tech products or fixing any issues, Retrevo has the answer for you (if it exists). Retrevo is that friend who will be with you throughout your ownership of these products. Yes, Retrevo is one of its kind. We are classified in vertical search. We are classified as a product review site because we bring that information too, and analysts understand this category. But Retrevois lot deeper than any of these existing categories. I encourage you to give it a test run here and let me know if I am wrong in my assertion.

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I agree with Nicolas. The idea of a single, best site to glean info from is very compelling. There are many price comparison sites. However, none has the whole package, namely the integration with manuals, forums/blogs and manufacturer's info. It would be great to be able to compare model features with 2 or 3 similar models in a side by side pane. Adding price and shopping info would be the big Retrevo differentiator.

I feel it could be good to have one single destination to discover products (what Retrevo does very well), and then to compare prices and buy ...

I'd like a site when I want to discover the lenses that could be good for my digital camera (using Retrevo): I want to compare features, get reviews (using Retrevo) and finally I want to compare prices (I need to leave Retrevo and go to any other comparison engine).

Nicolas, there are many comparison shopping sites out there. What would be your motivation for Retrevo doing this, i.e., what gaps exist in the marketplace that Retrevo should fill in that area? I would like to stimulate some healthy discussion around this.

I'm working in the comparison shopping area, I'm a fan of photography ... Retrevo really fills a gap for me : when I want to purchase a new camera or a new lens, I want to be able to find all the technical details before buying. And when I did my choice, I want to compare prices and buy online...

Mixing Retrevo (by extending it to other areas: household appliances / furnitures ...) and comparison shopping (adding a bit of social thing ;) ) could bring the killer-site of the shopping area...

I wish you good luck for the future.


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