I attended the The Art of the Start event organized by SVASE last week. BTW, the book written by Guy Kawasaki is an interesting read if you are thinking about starting an enterprise. Of course, Guy was his usual engaging and charming self. I found the most interesting part of the event to be Guy's on-stage interview of Michael Arrington of TechCrunch. The line of questioning centered around TechCrunch's traffic stats, some doo-daa about the blogging tools blues, and the TechCrunch phenomenon that startups often see when covered by Michael. The point of view of Guy vs. Michael when they look at a company was interesting. One comment that registered in my mind was Michael's response to a question from Guy about where Michael was going with TechCrunch; "I want to take CNET down" (paraphrased by me). Michael is squarely going after CNET with technology coverage on his main blog and all the subsequent ones that he has started. And he is not shy about it. You can see and hear the whole interview here. Interestingly enough, in the same week, plug and play real estate (where we are incubating) organized a book signing event by Chris Anderson (another interesting book to read), Editor in Chief of Wired Magazine. I got an opportunity to catch up with Chris during this event. Chris shared his insight about the new media and its effect on communication. Chris talked about various technology blogs that he is starting so I naturally asked what he thought about CNET. Guess what the answer was? "'CNET is dead,' is somewhere on one of our whiteboards," was his answer. So Chris is going after CNET too and he is not shy about it either. So, here are two influencial journalists going after the only monopoly in technology content coverage. And these two are not alone. Traffic is moving from CNET and other top single-source content sites to the blogosphere as highlighted by this article. CNET reviews alone saw traffic drop from 31 million page views in Sept, 2005 to 24 million page views in Sept, 2006. What I find intriguing about this is that in the future, content will get created by thousands and tens of thousands of small publishers, bloggers, and enthusiasts and this will be the content that people will need to keep abreast of all the latest and greatest. However, t won't be easy for users to get to all the content they need easily. Unless they use Retrevo, of course. Retrevo is the only company that aggregates and contextualizes the content related to technology products from the blogosphere. If you haven't tried it yet, click here and don't forget to click on the "forums and blogs" channel in your search results. I am certain you will like what you see.