New Data Shines Light on
Future of Netbooks
In past years, the netbooks took the market by a storm. With Intel Atom chip sets, long battery life, small form factors, and low price they offered a great alternative to expensive, bulky laptops. However, the double whammy of cheaper laptops and the sensational new Apple iPad tablet may be hurting netbook popularity. This Retrevo Pulse Study asked netbook, laptop, and iPad owners and buyers what products they considered this past year and what they ended up buying. We also asked what they are currently considering and which products they are leaning toward.
Is the iPad Killing Netbooks?

When Steve Jobs took the stage in January and announced the “truly magical” Apple iPad, we were pretty sure it was going to give netbook buyers pause. As it turns out Apple may have grabbed 30% of those netbook buyers who held off purchasing a netbook and eventually decided on an iPad.

Now that the iPad in all its variations is on sale at your local Apple Store, it looks like consumers who are struggling with the decision to buy an iPad or a Netbook are overwhelmingly leaning toward an iPad with 78% in that group going for the iPad.

Is the Laptop Killing Netbooks?

Laptops offer full-sized keyboards, large displays, optical drives, and now, even longer battery life. They’re still not as “portable” as netbooks but they are getting cheaper. Of those consumers who wrestled with the decision to buy a netbook or laptop, 65% chose the laptop and 35% chose a netbook over a laptop.

The story looks much the same for those now considering a laptop or netbook over the coming year with 35% leaning toward a netbook over a laptop and 65% leaning toward a laptop over a netbook.

Are Netbooks Still Attractive?
They used to say that in high tech everything tends to get smaller, cheaper, and faster. We might add “runs longer” but whatever you want to say is the most attractive feature of netbooks, price is low on the list. With netbooks selling close in price to the cheaper laptops, it looks like packaging and portability could become the strongest selling points.

Intel recently claimed netbooks, were going to sell well in countries like Mexico and India where they may serve as primary computers. However, don’t expect to see the record growth continue for netbook sales in the U.S. As consumers find the iPad irresistible and inexpensive laptops more practical we predict netbook sales will get squeezed from two sides and will not be able to maintain past growth rates. That said, netbooks should continue to get cheaper and faster and will continue to be an attractive alternative to laptops or other mobile Internet devices. 

About Retrevo Pulse Report
The Retrevo Pulse Report is an ongoing study of people and electronics from the consumer electronics shopping and review site Retrevo.com. The data for this report came from a study of online individuals (non-Retrevo users) conducted by an independent panel. The sample size was over 1,000 distributed across gender, age, income and location in the United States. Most responses have a confidence interval of 4% at a 95% confidence level.

For more information contact:
Jennifer Jacobson
Director of Public Relations
press "at" retrevo "dot" com

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"When Steve Jobs took the

"When Steve Jobs took the stage in January and announced the “truly magical” Apple iPad, we were pretty sure it was going to give netbook buyers pause."

Oh really?




En la segunda generación

En la segunda generación del hardware del iPAD, iPAD 2G (2 generación) estoy seguro que tendremos un iPAD con cámara, mas memoria flash, mas procesador, mejor iPHONE-OS pensemos lo que sucedió con el iPOD, inicio simplemente como un reproductor de música, ahora ya tiene cámara, es multitactil, mucha más memoria
iPAD 3G (3 generación) el reemplazara a los computadores portátiles?