America’s Love Affair with TV

More TVs than Viewers to Watch Them

Only in America could there be more TV sets than there are people to watch them. America’s infatuation with TVs goes on unabated as the recent 2010 Gadget Census from Retrevo shows 1.16 TVs per capita across the United States. This 2010 Gadget Census report looks at the world of TVs; the number of TVs in households, the types of TVs and where they are located in peoples’ homes.
For more about the Gadget Census click here

A TV in Every Room of the House
When you have more TVs than people in the household you know TVs are going to show up all around the house. Of course, you’d expect the living room and family room to be the most popular spots for a TV but did you know that a TV in the bedroom is almost as common? Close to three quarters of the respondents (68%) indicated they had a TV in the bedroom, that’s an impressive number! Georgia came out on top with the most households (82%) likely to have a TV in the bedroom.

Kitchen TVs can be handy for watching cooking shows and Connecticut the home of Jacques Pepin leads the nation with 27% of the households likely to have TVs in kitchens. A TV in the garage is a social phenomenon and Louisiana wins the prize for the most TV-equipped garages with 11%.

How Much TV Do Americans Really Watch?
According the Gadget Census, Americans spend (or waste) an average of over 5 hours a day watching TV. Some interesting findings on TV viewing habits include:
• Americans watch about 30 minutes more TV than viewers outside the United States.

• Single women watch almost a half an hour more TV than single men.

• Rural households tend to watch TV about 20 more minutes a day than suburban and urban areas
Types of TVs in Homes Across the Country
With all those TVs in American households, you’d think that a lot of them would be flat panel TVs, and there are, however there are still plenty of old CRTs being used as primary TV sets. In fact of the 72% of U.S. households that have a flat panel TV, 14% percent do not use them as their primary TV. In other words, there are a lot of households with perhaps smaller flat panel TVs used somewhere in the home while the living room set used for primary viewing, might be a CRT or Rear Projection TV. Michigan has the highest number of CRTs being used as a primary set with 35% while Florida has the highest number of Rear Projection TVs with 16%. LCD TVs are the most common types of TVs with almost half (46%) of U.S. households claiming to be using an LCD TV as their primary set and another 12% using Plasma TVs. About 7% of the respondents didn’t know what kind of TV they had; Minnesota had the most TV owners in the dark on their TV type with 13%, Washington State had savviest with only 3%.
*Note to Sony, Samsung, LG, Panasonic, could there be an opportunity to replace some of these older primary TV sets with new flat panel TVs?

Everything is Bigger in Texas

As they say, everything is bigger in Texas and TVs are no exception. The Gadget Census found Texas has nearly one big screen TV (37-inches and larger) for every household.
The modern equivalent of prosperity and a chicken in every pot appears to be a TV in every room. With Americans owning more TVs than people to watch them you have to wonder if America’s love affair with TVs has gone too far. Wait a minute, I forgot it’s time for 30 Rock, gotta go…uh actually, I recorded it. There are more Gadget Census reports on their way, look for data on American's media consumption and how Americans are being (or not being) green with gadgets.
About the Gadget Census

This census was conducted online from March, 2010 through July, 2010 and received over 7,500 individual responses from Retrevo users distributed across gender, age, and location. Responses were weighted based on reported demographics to gain accurate estimations of gadget ownership and usage within and across demographics. All data is therefore reported as weighted data in which most responses have a confidence interval of +/- 4% at a 95% confidence level.

Press Contact: press "at" retrevo "dot" com

Graphics: To download graphics for this report click here

Additional Information: For more about the Gadget Census and the methodology, go to Retrevo’s Gadget Census

Other Reports :
Gadget Census Apportions States by Smartphone Ownership
This study examines what would happen if the United States of America were able to vote for it's favorite cell phones by state. The results may surprise you.

Why Aren't Americans Recycling Their Old Gadgets
In this Gadget Census report we will look at how consumers across the country and around the world are being green with gadgets.

What Your Gadgets Reveal About You
Whether you're a Mac or a PC, an iPhone, Android, or a BlackBerry user, the gadgets you use say something about you.

States With The Most Gadgets Per Household
Which states has the most gadgets per household?

The Metro Awards
Which major metropolitan areas in the United States stand above the rest for gadget ownership and gadget use?

Gadget Rivalries Among Major Metros
This report compares major metro areas like Los Angeles and Boston, head-to-head to see which one prevails in the gadget department.

Coming Soon:
Do Americans Have More Gadgets?
The next Gadget Census report will compare the United States with other areas around the world.
For more studies go to Retrevo’s Gadget Census
About Retrevo
Retrevo.com is one of the largest consumer electronics review and shopping sites in the world, helping people decide what to buy, when to buy, and where to buy. Retrevo uses artificial intelligence to analyze and graphically summarize more than 50 million real-time data points from across the web to give shoppers the most comprehensive, unbiased, up-to-date product information they need to make smart, confident purchasing decisions for electronics.

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