iPhones, Backups and Toilets, What's the Connection?

Kerplunk, There Goes Another Smartphone

Which is more common, accidentally dropping a phone in the toilet or being stung by a bee? If you answered a bee sting you’d be right but not by as much as you might have thought. Dropping a phone in water is just one of many ways consumers unexpectedly find themselves with non-functioning cell phones. The latest Gadgetology study from Retrevo looks at who is losing cell phone data and how they are protecting their cell phones from harm and finds that iPhone owners may be a safer group of phone owners.

iPhone and BlackBerry Owners Are the Better Protected

Apple iPhone and BlackBerry owners come across as a safer set of phone owners and the responses to this question reinforce that with almost two thirds indicating they password protect their phones compared to half the Android owners. BlackBerry owners are up there with the iPhone owners when it comes to protecting their phones from prying eyes while more Android owners say they don’t do anything to safeguard their phones.
Many Are in Denial or Uninformed About Phone Malware
Apple iPhones are much less susceptible to malware partly because more stringent oversight from Apple keeps iPhone owners out of harm’s way. The open sourced-based Android phones are much more susceptible to malware however it appears that fewer Android owners are aware of this. The fact that there has been no sensational widespread attack on any smartphone platform is probably a factor in keeping phone owners unaware of potential danger but with many phone owners saying they “don’t know” if their phones can get a virus or malware says that some education may be in order.

Fewer Android Owners Know How to Recover a Lost Phone

Once again the Apple umbrella provides a simpler way of recovering a lost iPhone than Android does and it shows in the responses as only 26% of iPhone owners saying they don’t know how to recover their phones compared to almost half 40% of the Android phone owners.
Good News! Many Phones are Backed Up
This study found a large percentage of phone owners who say they backup their cell phone regularly or occasionally most likely because of the way smartphones can easily “sync” with computers to backup or restore data. Having a copy of their important data on their home or business computers have probably saved the day for a lot of phone owners but with everyone carrying around copies of very personal data in their pockets and pocketbooks it would do well for all phone owners to make sure their data is protected and accessible in the event of loss or theft.
About Retrevo Gadgetology Report
The Retrevo Gadgetology Report is an ongoing study of people and electronics from the consumer electronics shopping and review site Retrevo.com. The data for this report came from a study of online individuals conducted exclusively for Retrevo in June of 2011, by an independent panel. The sample size was over 1,000 distributed across gender, age, income and location in the United States. Most responses have a confidence interval of 4% at a 95% confidence level.
About Retrevo
Retrevo.com is one of the largest consumer electronics review and shopping sites in the world, helping people decide what to buy, when to buy, and where to buy. Retrevo uses artificial intelligence to analyze and graphically summarize more than 100 million real-time data points from across the web to give shoppers the most comprehensive, unbiased, up-to-date product information they need to make smart, confident purchasing decisions for electronics.
To contact Retrevo’s press department about this study, please email: press “at” retrevo “dot” com.

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