Retrevo Adds Five New Web Publishing Partners

From Mainstream to Long-Tail, Online Publishers Join Retrevo Program to Make Buying and Using Consumer Electronics Simple and Fun

SUNNYVALE, Calif. – October 22, 2008Retrevo, the first matchmaking service for people and electronics, today announced that five more Web publishers have joined its partner network to give their audiences access to Retrevo’s popular CE Value Map for categories such as HDTV, Digital Cameras, GPS, and audio receivers, along with aggregated professional and user product reviews, unique shopping experience and searchable user manuals. The new Retrevo partners, which include DivineCaroline.com, LAPTOP Magazine, Desinformado.com, Personal Electronics Buzz, and Audio Junkies, join a network of e-tailers, manufacturers, and online media companies, such as PC World, working with Retrevo to make buying and using consumer electronics simple and fun.

Powered by patent-pending artificial intelligence-based technology, Retrevo is a consumer Web service that aggregates, comprehends and summarizes relevant CE product information. It then presents the data in a palatable, visual format that anyone can understand and use.

“Retrevo exists to make buying and using consumer electronics products simple and fun, and we’ve developed a number of useful tools to help people make better shopping decisions and get the most out of their CE products,” said Vipin Jain, president and CEO of Retrevo. “Our partner program provides media publishers, online retailers and manufacturers of CE with access to Retrevo’s wealth of consumer electronics product information and resources that immediately provide value to their readers and customers.”

LAPTOP’s Web site, Laptopmag.com, is one of the sites that recently joined the Retrevo partner program. LAPTOP provides consumers with the latest mobile technology news, reviews, tips, and advice, including information about the hottest new laptops, the coolest cell phones, or the smartest wireless strategies. Thanks to its relationship with Retrevo, LAPTOP is enabling site visitors to find answers to their support questions by searching thousands of consumer electronics product manuals across 40 product categories. In fact, Retrevo has the only technology that can search inside online pdf files and return specific, relevant segments of product information from the document.

“Working with Retrevo, we’re able to help our readers get more out of the mobile and consumer electronics products they own and use by helping them find answers to their support questions,” said Bill Daniels, LAPTOP’s COO. “It would be difficult for us to offer this service on our own, but it is tremendously useful for our visitors and gives them one more reason to come to our site again and again.”

DivineCaroline.com, the flagship site of Real Girls Media Network, Inc. visited by more than two million people a month, also recently joined Retrevo’s partner program. Created specifically for women, DivineCaroline.com combines real voices with guided editorial to provide a place where women come together to express themselves, find answers and share life through storytelling.

“Retrevo has developed a simple and fun way for users to evaluate and buy electronics products,” said Rebecca Watson, Director of Business Development at Real Girls Media Network, Inc. “Real Girls Media partnered with Retrevo in order to share high-quality content and tools, and we have already seen deep user interest in the company’s digital lifestyle articles on DivineCaroline.com.”

Specialty sites Desinformado.com, Personal Electronics Buzz and Audio Junkies are providing readers with access to a range of resources offered by Retrevo, including Retrevo’s Value Map, which visually compares products in a category based on price and features, as well as Retrevo’s aggregated reviews, and searchable product manuals. Desinformado.com and Audio Junkies are also enabling readers to shop for CE products using Retrevo.

For more information on Retrevo’s partner program, visit http://www.retrevo.com/content/partners.

About Retrevo
Retrevo is the first matchmaker for people and electronics that makes buying and using electronics products simple and fun. Retrevo is the first to use artificial intelligence technology to analyze, classify and summarize all relevant information on electronics products from both industry and social media sources including publishers, manufacturers, retailers, social networks, blogs, user reviews and even inside Adobe PDF manuals. Consumers are presented with objective product evaluations and answers in visually simple and actionable forms that give them the confidence and control throughout their entire electronics products relationship lifecycle. For more information, please visit http://www.retrevo.com.

About LAPTOP Magazine
LAPTOP—Mobile Solutions for Business & Life celebrates the infusion of mobile technology in our daily lives and provides the information and insights that enable its readers to thrive in a wireless world. It serves as the essential guide for mobile professionals and tech-savvy consumers who depend upon our expert product evaluations, helpful how-to advice, and examination of the societal impact of mobile technology. Visit www.laptopmag.com.

About Real Girls Media Network, Inc.
Real Girls Media Network, Inc., a digital network created for women, by women, is a San Francisco based, privately held company backed by 3i and Walden Ventures. The company’s first owned and operated site, DivineCaroline.com is a place where women come together to express themselves, find answers and share life through storytelling. By enabling women to easily submit – and automatically publish – their stories alongside professional content, DivineCaroline.com empowers women to share their wisdom and connect with others in an online community. More information is available at http://www.realgirlsmedia.com.

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