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Laptop gender wars: What your netbook (or Toughbook) says about you


  With little technological differences between their products, marketers are looking beyond speeds and feeds to differentiate their brands. Design, color, form factor, and texture are the new key features for tech products. And it is into those niches that gender- based marketing can start to get a foothold -- especially as electronics companies began to grapple with the fact that women make more electronic purchasing decisions than they might have assumed. (A recent survey by Retrevo indicated that women by some measures were more knowledgeable about tech buzzwords than men.)  more