Marketers Need To Highlight Innovative Benefits


Although consumers may be cutting back on their consumer electronics purchases, they may be more willing to pay a premium for devices with clear innovative benefits, according to online electronics resource Retrevo. Retrevo's CEO Vipin Jain says, "Because consumers today are spending less and counting their money, they're also less likely to throw money away on a product that they don't need and that doesn't put them at the
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