Never Buy the Wrong Electronics Product Again

Retrevo Marketplace Delivers In-Depth Information Sans Geek-Speak For Making Confident Buying Decisions; Mobile Twitter App Pops Product Advice and Web Prices to In-Store Shoppers

SUNNYVALE, Calif. – June 30, 2009Retrevo today opened a new kind of online marketplace designed to make electronics shopping simple and fun by providing consumers the information they need to confidently decide what to buy, when to buy and where to buy.

The new Retrevo Marketplace uses artificial intelligence to analyze and visually summarize more than 50 million real-time data points from the Web to give shoppers the most comprehensive, unbiased, up-to-date product information ever available in one place on the Internet.

“We’re using machines to humanize the shopping experience and break the dependence on others, so shoppers have the freedom to make their own, smart buying decisions with confidence,” said Vipin Jain, Retrevo CEO, who characterized the Retrevo Marketplace as
the impartial independence of Consumer Reports, the comprehensiveness of Amazon, and the technical knowledge of CNET– but in English and graphics, and for every consumer electronics product currently available.

“With more than 20,000 new CE products introduced every year, it has become impossible for a regular person on their own to make sense of what’s available and best meets their needs and pocketbook,” added Jain.

Said Kurt Scherf, principal analyst for market research and consulting firm Parks Associates: “The Retrevo Marketplace benefits consumers by bringing together the disparate but important elements of product and brand education together in one easy-to-use site. By combining peer feedback, more technical and professional reviews with pricing comparisons and providing relevant information in easy-to-follow graphics and plain English, consumers win by receiving the best possible information in a format that takes the complexity out of product research.”

Shopping Made Simple and Fun
The Retrevo Marketplace presents shoppers with catalogues for browsing by categories, such as televisions (http://www.retrevo.com/samples/TV.html), digital cameras (http://www.retrevo.com/samples/Digital-Camera.html), laptops (http://www.retrevo.com/samples/Laptop.html), receivers (http://www.retrevo.com/samples/Receiver.html), and GPS (http://www.retrevo.com/samples/GPS.html), or by usage and need, such as cameras for taking pictures at parties, or LCD TVs for small rooms.

Once inside a category, the Retrevo Marketplace instantly generates an easy-to-read, interactive Value Map, which compares all of the products in that category based on each product’s features, function and quality relative to its price.

Fact Sheets on each product in the Value Map graphically report in-depth daily analysis covering:
•    Lifecycle – whether it’s a new product or soon to be obsolete product.
•    Buzz – the level of interest and discussion about the product around the Web.
•    Value – whether the product is a good, okay, or poor value for its current price.
•    Sentiment – every review on the web weighted and aggregated into one recommendation.

Shoppers can also go straight to a Product Fact Sheet by typing the name of a product or model number into the search field on the Retrevo Marketplace home page.  And, every user and expert review from the web is archived and available for deep dive with a single click.

When shoppers are ready to buy, the Retrevo Marketplace Daily Deal points buyers to special offers on a product that are lower than the average selling price in the previous 14 days.  Meanwhile, the Prices section of the Retrevo Marketplace lists every e-tailer on the web, their rating, and their best price for a selected product.

"I am impressed by Retrevo's ability to analyze and simplify consumer electronics data from across the Web in real-time, and present it in a way that is useful to shoppers." said Tim Bajarin, president and principal analyst, Creative Strategies, Inc.

Retrevo Mobile
For shoppers in brick-and-mortar stores, the Retrevo Marketplace features a new mobile Twitter application, called RetrevoQ, which allows shoppers to Tweet the make and model of an electronic product from their cell phones, and instantly receive Retrevo’s purchasing advice.

For example, tweeting in “@RetrevoQ Garmin 770” – currently sends the response, “Garmin 770: Buy with caution. $379.99-$699.00.”

“Boiling the entire web’s information down to 140 characters – that’s how simple we’ve made it,” said Jain.

Join the Retrevo-lution
Another highlight of the Retrevo Marketplace is its community where shoppers can connect with fellow consumer electronics buyers.

Retrevo Friends & Fans comprises discussions where users exchange views about their favorite electronics such as cameras and TVs, as well as activities and events that these electronics are part of.

Passionate Voices features exclusive blog posts about electronics from passionate users and celebrities such as NBA player Robin Lopez of the Phoenix Suns, New York Times camera columnist Jeff Wignall, as well as Retrevo members and others.

“Never again buy an inferior product,” said Jain. “Never again get stuck with an obsolete product.  And never again pay more than you have to.  That’s what the Retrevo Marketplace is all about – the freedom to shop on your own, browse, discover and buy cool products – with confidence.”

About Retrevo
Retrevo is a new kind of marketplace that makes shopping for consumer electronics simple and fun.  Retrevo uses artificial intelligence to analyze and visually summarize more than 50 million real-time data points from across the web to give shoppers the most comprehensive, unbiased, up-to-date product information they need to make smart, confident decisions about what to buy, when to buy, and where to buy.  Never shop alone at:  http://www.retrevo.com.