Strong Holiday Season for e-Readers, Predicts Retrevo Study

SUNNYVALE, Calif. – October 5, 2009 – e-Readers are positioned to be a hot-selling gadget this holiday season. A recent Gadgetology Study commissioned by Retrevo.com asked a large online sample of individuals if they were planning on buying an e-Reader this year. The response indicated 1 in 5 intended to purchase an e-Reader before the end of 2009.

The study also showed, of respondents, 1 in 4 men intend on purchasing an e-Reader, compared to 1 in 6 women. The Amazon Kindle, attracted 62% of shoppers, while the Sony Reader attracted 32%. Another 6% favored an alternative brand of e-Reader.

“e-Readers have come a long way in recent months, and with so many new innovations on the horizon, like color, lighter, more durable frames, and access to more content, e-Readers are fast becoming the must-have gadget,” says Retrevo CEO Vipin Jain.

According to the study, 25 – 34 year-olds led other age groups with 40% of their peers indicating interest in buying an e-Reader, followed by the 35 – 45 year-old age group with 22% intending to buy an e-Reader. Mid and high income households comprised the largest segment of potential e-Reader buyers with 33% of those with annual household incomes in the $100,00 - $200,000 range, followed by 16% in the $50,000 - $100,000 range.

Although the study indicated other categories like HDTVs (http://www.retrevo.com/samples/TV.html) and Netbooks (http://www.retrevo.com/samples/Netbooks.html) were higher on more respondents’ holiday wish lists, e-readers beat Game Consoles and MP3 players.

About the Study
The Retrevo Gadgetology Study is an ongoing study of people and electronics from the consumer electronics shopping site, Retrevo.com. The data for this report (http://www.retrevo.com/content/gadgetology/2009/09/gadgetology-092809) came from a study of online individuals conducted by an independent panel. The sample size was 771 distributed across gender, age, income and location in the United States. The responses have a confidence interval of 2.8% at a 95% confidence level.

About Retrevo
Retrevo http://www.retrevo.com is a consumer electronics shopping site that helps people decide what to buy, when to buy, and where to buy it. Retrevo uses artificial intelligence to analyze and visually summarize more than 50 million real-time data points from across the web to give shoppers the most comprehensive, unbiased, up-to-date product information they need to make smart, confident purchasing decisions.