Secret uncovered while comparison shopping for TVs

  When shopping consumers not only must compare brand to brand, but within the same brand. And that's where the website Retrevo comes in. A new feature there allows consumers to compare models.

"We can tell you the closest model that is sold everywhere else on the web as well. Which is similar, so you can decide," said Rathi.

To test it, I picked out a TV at random and put in the model number. Retrevo.com then does its thing... Click Here to read more and see the video.