Retrevo: A New First Stop for Tech Shoppers

    Have you shopped for a digital camera lately? Even for shopaholics like me, it can be a daunting experience. The choices are, quite simply, mind-boggling. Sifting through them all and trying to pinpoint the best model for your needs and budget is a Herculean task.

Sites like PC World (my former employer) and CNET help, with expert reviews, ranked charts, and links to user reviews, specs, and (typically) pricing engines (to help you find the best deals on the models you’re researching).  Now, however, a site called Retrevo is raising the bar on aggregating product information and packaging it in exceptionally accessible and user-friendly fashion.

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