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Digital Cameras
What to Expect in the World of Digital Cameras
Consumer electronics devices continue to “cross-pollinate” with cameras.

  • We see smartphones with many megapixel cameras and built-in flash.
  • We see cameras that can shoot high definition videos and camcorders with long optical zooms able to shoot high resolution stills.
  • We see GPS built into cameras for geo-tagging photos.
  • As consumers become aware that more megapixels don’t necessarily mean better image quality, we suspect manufacturers will focus on image sensor size. We don’t envy the marketing manager tasked with selling image sensor size as the feature of the year.
  • We’ll also be watching the Micro Four Thirds camera category which includes the new, popular, and highly praised Panasonic Lumix GF1.

Innovations bordering on novelties like the Samsung Dual View camera with a second display on the front side of the camera for those self-portrait shots and Nikon pico projector camera that displays photos on the wall, could help sell a few more cameras but we expect to see another steady and stable year for camera prices and demand.

This year Kodak announced it was discontinuing Kodachrome film; yet another indication of how pervasive digital cameras have become. Digital cameras have so much inertia in the consumer electronics market, the category does not appear to change much (at least this past year). Throughout 2009, prices and demand remained steady.

 

This Demand Index for digital cameras which includes point and shoot cameras. DSLRs, ultra-zooms, and others showed little fluctuation except for a seasonal increase.

The Retrevo Price Index for the year shows, a pretty much, straight line for the year with little price movement, up or down.

Last Year’s Innovations

Face detection technology which seeks out faces and optimizes the picture for them is now present in almost 70% of the point and shoot cameras. There is new and improved face technology like smile detection and in-camera redeye reduction that is appearing in some of the latest cameras, but for the most part, face detection will be a given this year.

Optical image stabilization is now showing up in more than 60% of digital cameras. With lighter cameras that take pictures in lower light levels image stabilization can help make it harder to take a bad picture. You may still find the less desirable digital image stabilization in many cameras but as a differentiator, optical image stabilization is becoming a standard feature in point and shoot cameras.

Next: Blu-Ray Player - The Year Ahead »
For more information about this report
Please Contact:
Jennifer Jacobson
Director of Public Relations
jennifer@retrevo.com