Laptops and Netbooks
Laptops and Netbooks the Year Ahead
We expect 2010 to be a great year for laptops in general and netbooks in particular. Google’s introduction of Chrome OS based laptops/netbooks could have an impact on consumers’ perception of these computing devices and the applications used on a day-to-day basis. We also expect more innovation coming out of Microsoft to make laptops more usable and fun, including a broader adoption of Windows 7 multi-touch. We don’t expect Apple to be left behind – we will keep an eye on the soon-to-be-announced Apple Tablet.

We are hopeful about the promise held by new processors like Intel's line of CULV (ultra low voltage) that allows laptops to run for 8 hours on a charge and its new Atom processor-based Pine Trail chips with “Intel inside” graphics engine.

Good Year-Over-Year Growth

Demand in all laptops (including netbooks) is up over 20% from this time last year. Laptops had a good holiday season this year possibly fueled by Windows 7 and great laptop deals.

Smaller and Cheaper Laptops

Not only have the under $400 netbook lowered the average price of all laptops, we are seeing many full-sized laptops with 15 inch screens from major brands like HP and Toshiba selling for less than $600.

Netbooks Will Continue to Be the Big Story This Year

Netbook sales were strong all last year and particularly strong on Black Friday. We saw netbooks and laptops running side by side last fall. The Windows 7 launch on October 22nd created a small increase in demand for both laptops and netbooks however right around Black Friday we saw netbooks overtake laptops by quite a wide margin.
Next: e-Reader - The Year Ahead »
For more information about this report
Please Contact:
Jennifer Jacobson
Director of Public Relations