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The Retrevo Pulse - The Year Ahead
Trends and Predictions for the Consumer Electronics Industry in 2010
Introduction
This report outlines key consumer electronics (CE) trends and predictions for 2010 utilizing data from The Retrevo Pulse, which consists of the CE Price Index™ and CE Demand Index™. These publicly-available indices map daily price and
demand trends in the consumer electronics industry across 40 categories and more than 4,000 products, based on actual observed behaviors from millions of users. Supporting data also came from studies conducted against online Retrevo users distributed across gender, age, income and location in the United States.

About Retrevo
Retrevo is the consumer electronics shopping and review site visited by over 5 million consumers every month. Retrevo uses artificial intelligence to analyze and visually summarize more than 50 million real-time data points from across the web to give shoppers the most comprehensive, unbiased, up-to-date product information they need to make smart, confident decisions about what to buy, when to buy, and where to buy.

What to Expect in 2010
Black Friday 2009 door busters have come and gone, it’s been a rough year but the economy is showing signs of improvement. In the meantime, it appears that consumers are buying more gadgets and gear to make their lives more fun, productive and meaningful. This year we expect to see continued growth and innovation in many consumer electronics categories.

  • New processors from Intel and others offering higher performance and longer battery life will grow sales for laptops, netbooks, and other mobile devices.
  • Smartphone apps and improved wireless connectivity will fuel mobile device market.
  • Good values in LCD TVs and Internet connected TVs will create added demand for HDTV. HDTV add-ons will be big part of TV sales. We expect HDTVs to outperform the broader market in 2010.
  • Interest in 3DTV will grow but products and programming may lag.
  • Lower priced Blu-ray players with streaming ability will help motivate consumers to upgrade their old DVD players.
  • Digital cameras will maintain stable prices and steady sales. However, we will be watching to see how much the incorporation of cameras in phones will affect camera sales.
  • Amazon’s Kindle will see some competition and e-reader sales will climb.
  • Waiting in the wings is the rumored Apple tablet. Everyone is expecting a 10 inch multimedia device that will be bigger than a smartphone and smaller than a laptop. A high price could limit its appeal but it could be a game changer just like the iPhone.
What Happened in 2009?
• LCD TVs continued to dominate the market but Plasma was able to hang onto the 20% share it started out with at the beginning of the year. However, with Pioneer shrinking its line of plasma TVs substantially, the number of available plasma TVs are on a downward slope. Medium sized TVs (less than 37”) were very popular as consumers bought new digital TVs to replace their old CRT TVs, and attractively priced LCD TVs from Vizio and Samsung did very well in this category.
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• Blu-ray player prices finally started to come down, features settled in, the number of HDTVs increase, and more Blu-ray movies became available. Nonetheless it appears the race is on with streaming services and the jury is still out on the winner in next few years.
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• Laptops and Netbooks had a strong year with netbooks showing a Black Friday surge. Windows 7 helped laptop sales. With new processors appearing that increase performance and battery life, we see a very good year ahead for laptops and netbooks.
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• Digital cameras have become as common as toothbrushes and Retrevo’s price and demand indices reflect that. It was business as usual all year long for digital cameras with little fluctuation in prices and demand. Next year should be more of same.
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• It looks like Amazon walked away with the e-Book reader business this holiday season as Sony and Barnes and Noble had problems delivering their Kindle killers.
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  • iPhone “killers” emerged from the ranks and fell by the wayside. Many experts predict that it will eventually come down to a two smartphone race between Apple and Android.
Next: HDTV - The Year Ahead »
For more information about this report
Please Contact:
Jennifer Jacobson
Director of Public Relations
jennifer@retrevo.com