About The Pulse

The Pulse gives you data about the consumer electronics market that you won’t find anywhere else. You’ll learn what makes consumers tick, what they are buying, and what they are going to buy.

Recent Pulse reports:

Feb 05, 2010
Apple iPad Hoopla Fails to Convince Buyers
A follow-up Retrevo Pulse study looking at consumer interest in buying the new Apple iPad indicates a failure to convince any new buyers to consider the iPad. Not only did Apple fail to convince new buyers, it may have lost many potential buyers who now say they don’t think they need an Apple tablet computer…

Feb 03, 2010
Retrevo Pulse Study Questions Myth of Super Bowl and HDTV Sales
Conventional wisdom has big media events like the Super Bowl dramatically increasing demand for HDTV sets. We were surprised to find that neither the Olympics, Academy Awards, or even the Super Bowl provided the biggest motivation to buy an HDTV set…

Jan 27, 2010
Apple iPad Announcement Was a Huge Twitter Fest
While Apple's iPad launch drew the attention of a worldwide audience, chatter came to a frenzy on the micro-blogging site Twitter. According to Retrevo's new Buzzmeter, the iPad announcement peaked at 7,000 tweets per minute…

Jan 13, 2010
The Avatar Effect – 3DTV Awareness grew dramatically
We suspected Avatar would be a groundbreaking 3D movie so we captured a snapshot of consumer interest in 3DTV before, and then after Avatar was released…

Jan 10, 2010
Best Buy Competitors Gained Ground This Year
According to the latest Retrevo Pulse, Amazon and Walmart are both gaining on Best Buy in the race to be number one in the minds of consumers shopping for electronics…

Dec 8, 2009
What moves the needle this holidays? Free Shipping or Coupons?
With consumer spending still a concern, Retrevo Pulse looks at the drivers behind consumer electronics shopping this holiday season. …

Dec 3, 2009
What Makes Holiday HDTV Buyers Tick?
Black Friday HDTV deals have come and gone but demand for TVs this holiday season appears to be very strong. This Pulse report looks at holiday HDTV buying trends and consumer behavior in detail…

Nov 9, 2009
Is Microsoft Trying to Kill the Netbook Market?
Leading up to the launch of Windows 7, Windows XP was the operating system of choice for netbooks. Now comes Windows 7 and Microsoft offers the Starter Edition. We look at how consumers feel about having Windows 7 Starter Edition installed on their new netbooks.

Oct 23, 2009
Step Aside Apple Fans, Apple Needs to Sell Tablets to the PC Crowd
If Apple wants to add to its bottom line with a rumored Apple tablet, it will have to capture buyers from the PC side. Unfortunately, as a recent Retrevo Gadgetology study found, they’re going to have to be very aggressive on pricing if they want to win over PC owners…

Oct 13, 2009
We’ll Have a Blu(ray) X-Mas… Without You
Five Things Blu-ray Vendors Need to Do to Sell Players…

Oct 5, 2009
Retrevo Predicts Windows 7 Windfall for Microsoft and PC Vendors
Apple’s Snow Leopard enjoyed a very successful launch despite some grumbling from Mac owners and now it’s Microsoft’s turn. So far the reviews of Windows 7 have been very…

Sept 25, 2009
TV Size Matters in Today's Economy
Factoring in a dose of economic reality, recent Retrevo Pulse data indicates that HDTV buyers are now thinking that small is beautiful, or at least more affordable…

Sept 15, 2009
Even the Economy Can’t Hurt Digital Camera Sales
In August 2008, there was a 30% decrease in digital camera demand. However, 2009 data reveals demand for digital cameras is remarkably strong. What is causing the demand to be strong? …

Sept 8, 2009
Laptop Sales Pave Way for Rumored Apple Tablet
Despite a 20% decline in the average selling price of laptops, August demand in terms of dollars was up 40% from July. With the growing popularity of netbooks, one could expect laptop sales to suffer but that does not appear to be the case…

August 5, 2009
Small Business Electronics Demand Stays Strong Despite Economic Downturn
Meat-and-potato consumer gadgets used to operate small businesses and search for jobs– monitors, printers, projectors, scanners, telephones, and storage devices – all maintained steady demand levels in recent months and even grew in many cases. More…

July 14, 2009
Gadgets Sales Say Staycations & Road Trips for Summer
Camcorder demand jumped almost 20% over a three-month period starting in April, debunking popular theory that cameras are cannibalizing the market. The Retrevo Pulse indexes showed MP3 player demand off 30% since the end of February, while TVs have stayed flat since dropping 25% 120 days ago…

June 1, 2009
Our Obession with Gadgets
Overall demand is soft (Retrevo's Demand Index shows a 15% decline year-over-year), but lower demand doesn't translate into people buying cheap (and commoditized) technology. The most notable categories picking up momentum are Digital Cameras and Optical Disc Players…

May 2009
Will HDTV Manufacturers pay a penalty for raising prices?

April 2009
Is the CE Industry's Green Efforts in Trouble?

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Says Sridar Iyengar, former senior partner with KPMG:

"The Team behind Retrevo's Pulse showed a clear understanding of the need for their index to be based on sound and scaleable methodology with appropriate adjustments for not only the pace of development of newer technologies but also the pace of adoption thereof."