If I was shopping for a reaonably priced HDTV and wanted to get the best bang for the buck, I would seriously consider passing on "Full HD," or 1080p and go for a 42 or 50 inch LCD or Plasma TV. First of all most people can't even see a difference between 1080p and 720p at distances greater than 8 or 9 feet. Secondly most programming coming over the air on cable or satellite is 720p or 1080i. High definition DVDs are the only reason right now to spend the extra bucks for 1080p. Retrevo's new Value Engine scientifically analyzes thousands of products along with features and prices to produce a Value Map that makes it very clear that 720p LCD and Plasma TV sets offer the most bang for the buck. Retrevo Value Map reflects up to the minute pricing information and can change at a moments notice but today's top pick for the best value LCD TV is the 720p Olevia 342i the pick for best Plasma is the 720p Hitachi 55HDT52.