My wife and I have been discussing buying our 10 year old daughter a qwerty based cell phone "from Santa" for Christmas. The discussion turned into a disagreement of how to go about this. She wants to get the phone now so we can have it under the tree on Christmas morning so the kids experience the excitement. I on the other hand wanted to wait until January as it's a given the retailers are going to aggressively slash handset prices because they have too much supply. This is a logical, non-emotive approach in my opinion.
Now before you go call me a grinch and all that stuff, think about it. If you KNOW that cell phone prices are going to fall in January and you can get a better deal or move up a model why wouldn't you wait? It's not like this is a gift for someone else, it's a gift within our household. So why should Santa dictate using logic to make smart buying decisions? (I suppose he already does because without this holiday I wouldn't have any reason to buy my extended family gifts - but that's a different story and doesn't help my 'I'm not a grinch' message I'm trying to get across here :-). I mean if we put a present under the tree with a card or something that can be redeemed for a cell phone isn't that the same thing as giving a gift card?
I've been explaining to her the over supply problem and that we'll get deals even better than Black Friday if we wait until January. This morning businessweek published probably the best story to help support my argument about the over-supply and how this will create Black Friday prices everyday. You can read it here. Don't get me wrong, Liz completely understands how supply and demand works but she contends sometimes it's more than that - a child's EMOTIONAL joy and excitement with actually touching the present on Christmas morning and being able to play with it that day. So she asked me, "what's the value of her emotional experience" and is it more or less than what I could save by waiting until January.
Crap! She played the marketing angle BACK AT ME! And I can't argue against it as I market the emotional benefits of experiences users get from products all the time. So if I try to argue back then I'm a hypocrite. But if I give in then I'm going to kick myself in January when the prices go down - possibly about $100. So what should I do?