The Wired Royal Wedding
Don’t worry, it’s almost over. There will be a couple more days of media obsessively dissecting every outfit and tone of voice, but then we can all return to our pre-Royal Wedding lives. One thing in this whole mess that did catch my attention however, was the statement by Clarence House that this was going to be the most technologically accessible event in the history of the Royal Family. This is interesting because historically ‘Royal Family’ and ‘Technology’ don’t really go together; they have been notoriously resistant to most forms. But to be fair I suppose if you don’t need to carry money, you equally have no need to carry a Blackberry. Sure enough though, they’re really going all out for this event - in some ways that are more successful than others.
Tweeting the Queen
They have a website, of course - The Official Royal Wedding 2011 - because who doesn’t these days. That’s not nearly as shocking as the fact that Clarence House is on Twitter (@ClarenceHouse) and has been tweeting updates about everything from the wedding day schedule to the hotel where Catherine Middleton (Kate to her friends, and every worldwide media outlet) stayed the night before. Furthermore, the Royal Family has a Facebook page, a Royal Channel on YouTube, and a Buckingham Palace Flickr account. On Facebook you can post your messages to the happy couple, which they will no doubt be reading religiously, as well as “Attend” the Royal event. For those of you that watched the wedding online, it marked the first time broadcast footage of a royal wedding was streamed live on YouTube. Because the feed was shown without the BBC’s broadcast commentary, St. James’s Palace staff provided a live commentary that included relevant links, photographs and historical context. According to YouTube, this was the first time a live blog has run alongside a live stream on YouTube. There is also an official video Wedding Book on YouTube, where stalkers, I mean fans, can submit video congratulations to the couple. The wedding was broadcast live on giant screens at both Hyde Park and Trafalgar Square for all the tourists and Londoners to see.

Such social media enthusiasm is unprecedented on the part of the palace, but it gets even better. There’s an app called Abbey 3D, which is available on the iPhone and iPad, which features an internal scaled replica of Westminster Abbey – where the ceremony took place. If you go to Google Earth, you can follow the entire route that the royal procession took – in 3D. It uses laser scanning technology combined with 3D modeling.

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