This morning we launched a brand new Retrevo (project name "Retrevolution"). This was a project we undertook in second half of last year, went through extensive consumer behavior analysis in the real-world, brainstorming, arguing, thinking about the information architecture, designing...throwing designs out the window...redoing them, prioritizing, sweating (don't think it was easy work :)) and focusing on the core pieces that would make electronics shopping simple and fun for the masses - that's you and me. We had made good p read more »






