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MyTrevo

 

Here is More About the Apology!

A public apology and $2M settlement with local authorities is what TBS had to pay for their guerrilla marketing. Of course theygot the publicity that they wanted for their show in any case :-).Here is the link for more details.

 

Creativity in Advertising!

Yes, we all know how big the search advertising market is. Just look at the results announced by Google last week. We also know that online is still only 6%-7% of total advertising spend in the US. So, what's going to drive the growth in online advertising? Will advertisers keep pouring more money into text-ads displayed right next to search results at the expense of print, radio, television, billboards etc? I think not! There are some really interesting things (call them experiments  read more »

 

Some Trends in 2007 from CES!

It is very easy to get lost at CES when there are 2,700 exhibitors displaying 20,000 consumer electronics products. From the sentiment on the show floor, I gathered the following interesting trends:  read more »

 

Some Cool Products on Display at CES!

This is not a comprehensive list of cool products from the CES floor, just the ones that I came across in last three days in my miles and miles of walking. I know I have still missed many sections on the show floor. You can just imagine the scalewhen there are2700 exhibitors showing off 20,000 odd products :-).  read more »

 

Looking at Macworld from the Floor of CES!

We recorded our first video show from CES with Scoble yesterday. Very informal coverage of CES buzz. You can watch it here (it is a it long at 30 minutes but you get all of it, nothing less).

We launched Retrevo's Hot or Not this morning. With Macworld and CES running simultaneously, it was a no-brainer for us to come up with Hot or Not. Give it a try, its fun. Macworld opened up with its usual excitement and fanfare. Obviously Jobs is a showman and he proved it again. You can watch Jobs keynote here.

Now lets get to the two main products that Apple announced. The much anticipated iphone and Apple TV (for a little background, Cisco Systems owns iphone trademark but Jobs seems determined to fight it out and generate some buzz). The buzz around these two products has been phenomenal. See it here and here. Me personally, not being able to feel the keys is a serious limitation on an iphone. May be I will get used to it, may be I won't. And what's with Apple TV without true 1080p (or even 1080i) HD? It only supports 720p. What? So late and so little on this product. Netgear announced a similar product at CES that could do what Apple TV does along with streaming content from Youtube and iTunes. I in fact was secretly hoping that Apple would add a TV tuner and DVR functionality on Apple TV. Nope. Yes, I am disappointed with Apple's announcements, guess my expectations were unrealistic. Wall Street went nuts because these products expand the addressable market for Apple dramatically. And whatever I say, Apple has a serious fan-following. They will sell these products despite the limitations.

We are having a blast at CES. I will write about more cool categories and products over next couple of days. Let us know what you think about Hot or Not. And of course don't hesitate about sharing your views on iphone and Apple TV.

 

Live from the CES!

Whew, CES turned out to be more exciting than I had thought. When we flew in on Sunday evening, traffic was light, there was no chaos anywhere, no lines to get a CES badgeholder and no lines at the hotel. It just seemed anti-big-consumer-show. But come Mon, the show floor opens and people start pouring in, pushing and shoving to find their way through. Here is a rundown.  read more »

 

Retrevo Progresses to Next Phase!

Last couple of months have been very busy for us. We had a lot going on the product front. I am sure you have experienced some of that first hand (best deals, personalization, product pricing information, some plug-ins etc). We have lot more coming your way within next couple of months. And we were talking to potential investors in order for us to ramp up product development and marketing. We finally signed off with Norwest Venture Partners right before holidays.  read more »

 

Tiny Tech Gifts!

The last couple of months have been very exciting for retrevo. After we started the public beta, towards the end of September, response to our first service has been phenomenal. Since the holiday season was approaching fast, we decided to put this amazing response to work by picking the top five tiny tech gifts from all the products that people searched for using Retrevo service. Don't forget to check out the daily deals if you like any of these products. Here we go:  read more »

 

Search as We Know It!

Is search going to become the primary interface of choice for a consumer's online experience? What do consumers expect when they "search"? Do consumers need something beyond search for serious online purchases and services? These are some of the questions that we raised (and still grapple with) when we started Retrevo. Yes, we targeted a market that was big. We targeted a market that was undergoing a major transformation with analog to digital conversion, convergence of media and content portability. We targeted a market  read more »

 

This is a Big Deal!

Yesterday early monring in the wee-hours, we released our second major software feature set. Exciting part of this release is Daily Deals and Shopping. Now Retrevo becomes the first company to provide comprehensive product information that includes research, product docs, social media aggregation, shopping and bargains/deals on the web. So far we have received terrific feedback from early users. I hope you all enjoy the black Friday and every day through the new year because believe  read more »