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Apple iPad Announcement Was a Huge Twitter Fest

Apple iPad Announcement Was a Huge Twitter Fest
Retrevo Quantifies Buzz With New Buzzmeter


This Retrevo Pulse special report quantifies the activity on Twitter surrounding the Apple tablet announcement. The Retrevo Buzzmeter indicated peak activity levels as high as 7,000 Tweets per minute (TPM). Typical celebrity topics such as ‘Britney Spears’ get about 10-20 Tweets per minute on a sustained basis. Click here to see the story update.

Retrevo’s Buzzmeter Measured the Event
With all the attention being paid to this morning’s iPad announcement, Retrevo, a consumer electronics shopping and review site and publisher of the Retrevo Pulse Report, wanted to quantify the “buzz” surrounding the event. Retrevo applied its data gathering and analysis engine to create their new Buzzmeter. This is the first demonstration of the Retrevo Buzzmeter, which quantifies activity surrounding new product announcements.

This Buzzmeter graph represents Twitter keyword activity for terms including ‘apple tablet’, ‘ipad’ and more

Just prior to the event we see a somewhat elevated activity compared to the much lower “baseline” of the night before the event. As the event gets underway at 10:00 AM and Steve Jobs takes the stage, we see a low level buzz that builds toward the formal announcement at 10:10. Activity drops off momentarily followed by the highest level of the event measuring 7,000 TPM which coincides with the hardware description at 10:30 AM. We then see several smaller bursts associated with more announcements until activity peaks again as the event was winding down.
Retrevo’s Pulse Predicted Correct iPad Price
Over 4 months ago, Retrevo asked consumers how much they would consider paying for a “rumored” Apple tablet. The results from that study indicated that if Apple wanted to get non-Mac users to buy a tablet they would have to price it below $600. Retrevo confirmed this acceptable priced point in a recent study that showed an overwhelming number (70%) of consumers would not pay more than $700 for a tablet. We think Apple may have it right this time with the $499 entry price, and capping at $829 for more memory and 3G
For more information contact:
Jennifer Jacobson
Director of Public Relations
press "at" retrevo.com

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