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Gadget Rivalries Among Major Metros

Gadget Rivalries Among Major Metros
In addition to awarding major metro areas distinctions in gadget ownership and use, the Retrevo Gadget Census also compared major metro areas head-to-head to see which one prevailed in the gadget department.
For more about the Gadget Census click here

San Francisco vs. New York
What did the Gadget Census reveal about gadgets in the New York and San Francisco metro areas? It looks like the proximity to Cupertino has influenced smartphone ownership and computer operating system preference with the SF Bay Area reporting 23% more iPhones than the NY Metro Area. New Yorkers must get down to business more than those different thinking Bay dwellers with 56% more BlackBerry smartphones per capita. More dramatic than iPhone use was the discovery that SF had 94% more computer users with Mac OS systems as their primary OS than NY. Those hip and literate New Yorkers did beat out the Bay Area with 30% more iPads and 34% more e-readers. It looks like both cities like watching a lot of TV however 12% more SF viewers watch TV online than New Yorkers. Also in the TV department, read into it what you will, twice as many New Yorkers have TVs in their kitchens while a little more than twice as many Bay Area viewers have TVs in their garages.
Boston vs. Los Angeles
Not surprisingly, the Gadget Census saw similar difference between Boston and LA as it did between New York and San Francisco. Is this an East Coast, West Coast pattern? Boston had 44% more BlackBerry smartphones than LA while LA had 11% more iPhones. Maybe it’s those long winters that motivate East Coast people to read more but like New York, Boston had 43% more e-readers than LA. Again the East vs West differences showed up in the number of Mac OS systems with LA coming in 54% ahead of Boston on Mac OS. In the home entertainment department LA came out ahead with 24% more game consoles and 16% more Blu-ray players. Los Angelenos like to get their media online as twice as many people stream music and 3.8x as many TV viewers watch some or all their TV online as their Boston counterparts. Again, for what it’s worth, unlike SF and NY, LA had more TVs in the kitchen (45%) and in the garage (2.5x).
Chicago vs. Washington D.C.
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President Obama moved into a much bigger BlackBerry community than he left behind in Chicago; in fact, 53% more BlackBerry smartphones per capita in D.C. Otherwise he didn’t find himself in a much different metro gadget world as most gadget ownership and user data matched up pretty close. Aside from BlackBerry, D.C. has 24% more Android smartphones than Chicago. Also of note are the 50% more e-readers per capita in the Capital. And finally in the great TVs in the kitchen contest, D.C. had 27% more than Chicago.
About the Gadget Census

This census was conducted online from March, 2010 through July, 2010 and received over 7,500 individual responses from Retrevo users distributed across gender, age, and location. Responses were weighted based on reported demographics to gain accurate estimations of gadget ownership and usage within and across demographics. All data is therefore reported as weighted data in which most responses have a confidence interval of +/- 4% at a 95% confidence level.

For more about the Gadget Census and the methodology, go to Retrevo’s Gadget Census

To download graphics for this report click here.


Other Reports :
Gadget Census Apportions States by Smartphone Ownership
This study examines what would happen if the United States of America were able to vote for it's favorite cell phones by state. The results may surprise you.

Why Aren't Americans Recycling Their Old Gadgets
In this Gadget Census report we will look at how consumers across the country and around the world are being green with gadgets.

What Your Gadgets Reveal About You
Whether you're a Mac or a PC, an iPhone, Android, or a BlackBerry user, the gadgets you use say something about you.

States With The Mose Gadget Per Household
Which states has the most Gadgets per household?

The Metro Awards
Which major metropolitan areas in the United States stand above the rest for gadget ownership and gadget use?

America's Love Affair with Television
Americans own a lot of TVs and watch a lot of programming. This report looks at the TVs in American households, what's on them and how it gets there.

Coming Soon:
Do Americans Have More Gadgets?
The next Gadget Census report will compare the United States with other areas around the world.
For more studies go to Retrevo’s Gadget Census
About Retrevo
Retrevo.com is one of the largest consumer electronics review and shopping sites in the world, helping people decide what to buy, when to buy, and where to buy. Retrevo uses artificial intelligence to analyze and graphically summarize more than 50 million real-time data points from across the web to give shoppers the most comprehensive, unbiased, up-to-date product information they need to make smart, confident purchasing decisions for electronics.


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