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What is the Gadget Census?
Retrevo has spent months collecting data from thousands of online respondents across the country (and around the world) for the first ever comprehensive look at what gadgets people own and how they use them. Some of the questions to be answered include:
  • What states and cities, per household, have the most iPads, smartphones, e-readers and point & shoot cameras?
  • What cities are more likely to recycle (or not recycle) their old gadgets?
  • Who takes the title for the most older gadgets like CRT TVs, VCRs and feature phones?
  • Who streams TV programs, movies and music over the Internet?
  • How does Canada and Western Europe compare to the US when it comes to smartphones, netbooks, HDTV sets and other gadgets?
Our Reports
Gadget Census Apportions States by Smartphone Ownership
This study examines what would happen if the United States of America were able to vote for it's favorite cell phones by state. The results may surprise you.
And The Results Are…
Why Aren’t Americans Recycling Their Old Gadgets?
It seems like every time you turn around a new and better smartphone or HDTV set goes on sale. That’s great for consumers who are eager to upgrade to the latest gadgets but it’s maybe not so good for the environment. The bad news is 60% of Americans are not recycling their old gadgets.
And The Reasons Are…
What Your Gadgets Reveal About You
Whether you're a Mac or a PC, an iPhone, Android, or a BlackBerry user, the gadgets you use say something about you. Based on Retrevo’s new Gadget Census Report, gadget owners exhibit different behavior and characteristics depending on which gadget “camps” they belong to.
And The Gadgets Reveal…
America's Love Affair with Television
Only in America could there be more TV sets than there are people to watch them. America’s infatuation with TVs goes on unabated as the recent 2010 Gadget Census from Retrevo shows 1.16 TVs per capita across the United States. This 2010 Gadget Census report looks at the world of TVs; the number of TVs in households, the types of TVs and where they are located in peoples’ homes.
And The Results Are…
Gadget Rivalries Among Major Metros
In addition to awarding major metro areas distinctions in gadget ownership and use, the Retrevo Gadget Census also compared major metro areas head-to-head to see which one prevailed in the gadget department.
And The Results Are…
The Metro Gadget Awards
Which major metropolitan areas in the United States stand out for gadget distinctions? This report from the 2010 Gadget Census presents awards to the metro areas that stand above the rest for gadget ownership and gadget use. The Gadget Census collected data from over 7500 households about what gadgets people own and how they use them. For this report Retrevo analyzed per capita gadget data to determine which metro areas deserve to be recognized over the others.
And The Winners Are…
States With The Most
Gadgets Per Household

The Retrevo Gadget Census gathered responses from households across the country to determine who owns what gadgets. This report, based on data from the census, looks at households from state to state to see which ones have the latest gadgets. Here are the winners in the popular gadget categories.
And The Winners Are…
What is the Gadget Census?
The 2010 Retrevo Gadget Census is the largest study of people and the consumer electronics they own and use. This census was conducted online from March, 2010 through July, 2010 and received over 7500 individual responses from Retrevo users distributed across gender, age, and location. Questions were related to the ownership and usage of the following product categories: TVs, computers, cell phones, home theater electronics, cameras and camcorders, and other consumer electronics.

Responses were weighted based on reported demographics to gain accurate estimations of gadget ownership and usage within and across demographics. All data is therefore reported as weighted data in which most responses have a confidence interval of +/- 4% at a 95% confidence level. This study and its resulting data was designed and analyzed entirely by Retrevo and is responsible for all content contained in this and other Gadget Census reports. Retrevo and the 2010 Gadget Census are not associated with the U.S. Census Bureau or the 2010 U.S. Census.