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Recent Gadgetology reports:

May 6, 2013
Mother’s Day 2013 Special Report: Parenting and Social Media

In honor of Mother's Day, Retrevo Gadgetology looks at parenting and social media and discovers some interesting trends.

April 17, 2013
Earth Day 2013 Special Gadgetology Report: Who is Recycling Electronics and Buying Green Gadgets?

Another Earth Day is here, and there are more and more signs that Mother Earth is in distress. Although it looks like more consumers are recycling electronics than the last time we looked, this Gadgetology report on who is recycling electronics and buying green gadgets shows there is still a lot of room for improvement.

April 1, 2013
Amazon, Facebook and the Smartphone and the Ecosystem War

Rumors of an Amazon Kindle smartphone and most recently a Facebook phone have been circulating for some time. This study looks at how consumers might react to a smartphone from either provider and how each is doing in the battle of the ecosystems.

March 14, 2013
Is Anyone Interested in Buying an Apple Television?

The latest rumor says an Apple television might be delayed but according to this Gadgetology report Apple may be missing out on a big opportunity. This study looks at who might be interested in an Apple television, what features they'd like to see in one and what could prevent them from buying one.

October 28, 2011
Could Groupon’s Deal Addicts Hurt Retailers This Year?

The Groupons and the Woots of the world have been feeding Black Friday-caliber deals to consumers throughout the year. Have they created a subculture of deal “addicts” who scoff at discounts less than 50% off? Will retailers need to go even deeper to make Black Friday deals attract these hard core deal shoppers?

October 12, 2011
Who Is Going to Buy an iPhone 4S?

The iPhone 4S is due to go on sale October 14th. At the announcement for the iPhone 4S you could sense a mild disappointment when everyone realized there wasn’t going to be Jobs’ trademarked, “one more thing.” Aside from the lack of a redesigned case, larger screen, and 4G networking, the new iPhone has some amazing new features. The big question is how is this new iPhone going to do in the competitive smartphone market?

October 12, 2011
Who Is Going to Buy an iPhone 4S?

The iPhone 4S is due to go on sale October 14th. At the announcement for the iPhone 4S you could sense a mild disappointment when everyone realized there wasn’t going to be Jobs’ trademarked, “one more thing.” Aside from the lack of a redesigned case, larger screen, and 4G networking, the new iPhone has some amazing new features. The big question is how is this new iPhone going to do in the competitive smartphone market?

August 10, 2011
Most Facebook Users Change Privacy Settings and For Good Reason

A recent Retrevo Gadgetology study discovered a large percentage (76%) of Facebook users saying they’ve changed their privacy settings. That’s probably a good thing for Facebook users but it doesn’t say a lot about how much Facebook default settings are in

August 3, 2011
iPhones, Backups and Toilets, What's the Connection?

Which is more common, accidentally dropping a phone in the toilet or being stung by a bee? If you answered a bee sting you’d be right but not by as much as you might have thought. Dropping a phone in water is just one of many ways consumers unexpectedly find themselves with non-functioning cell phones.

July 7, 2011
Confusion and Skepticism May Impede 4G Adoption

As Verizon continues to roll out their 4G LTE network across the country at an accelerated rate and AT&T also picking up speed in their 4G deployment it would seem that widespread 4G adoption is a foregone conclusion. Unfortunately, it looks like consumers may be so confused over 4G that they become hesitant to move to 4G, at least in the near term.

June 23, 2011
Move Over Helicopter Parents. “iParents” Are Here

A parent’s job is never finished… especially when it comes to keeping up with the technology that children so easily seem to understand. If you’re a parent today, chances are, you’re well aware that your job has grown far beyond making sure homework is completed and everyone gets to school on time. Today’s parents have Facebook, Twitter and a whole new world of social tools to consider when it comes to raising their children and even getting some well-deserved socializing in for themselves, and leading the way in most digital activities are iPhone owning parents, or “iParents” as we affectionately call them.

June 9, 2011
Don't Be a Weiner (or a Loser): Think Before You Post

If you think Anthony Weiner's problems are just isolated online difficulties that don't happen to regular folks, you should think again. In a recent Retrevo Gadgetology study that looked at how people use the gadgets in their lives, over half the respondents under 25 years old said they regret posting something online.

April 25, 2011
Study Finds Consumers Feel Stuck with Obsolete Smartphones

If you could upgrade your phone right now without paying a penalty, would you go ahead and get that new iPhone or Android smartphone? If you answered yes, you wouldn’t be alone, in fact Retrevo recently discovered that a large number of U.S. phone owners say their phone is either currently out of date or will be soon.

February 8, 2011
iPads Don't Make You Look as Cool as You Think

Clothes may make the man (or woman) but dressing for success now includes the gadgets you carry and the gadget accessories that adorn them. That includes cell phone cases, laptop bags, headsets and all the other colorful and stylish electronic paraphernalia people can’t live without. Have you ever wondered whether your gadgets influence what other people think of you?

November 30, 2010
Don't Buy a Smartphone Owner a Sweater This Year

Not everyone is lucky enough to own an iPhone, Droid or some other cool smartphone but we'd wager that most of you know someone who does and there's also a good chance you'll be buying a gift for that person this holiday season. If you want to make sure your gift is well received we suggest you…

November 17, 2010
Holiday Shopping Trends and Black Friday Special Report

Unemployment is high and consumers are sacrificing this year but it appears that consumers still want their gadgets and they’re willing to stand in line to get them providing the price is right. The latest Retrevo Gadgetology study asked consumers what was on their holiday wish lists and how much they were planning to spend on gadgets and gadget accessories…

November 3, 2010
Five Technology Winners and Losers of 2010

2010 was a great year for consumer electronics although some product categories may have had a better year than others. The Retrevo editors compiled a list of some of the big winners and losers among consumer electronics products and technologies for 2010…

May 17, 2010
Preserve Your Facebook Privacy, Post Cautiously

Have you ever posted something that came back to bite you, like extreme political views, racy pictures, or complaints about your boss? But what if everyone could see these blunders and more? What if your profile and interests were broadcast to a wider audience…

May 3, 2010
Mother’s Day Special Report: Parenting and Social Media

As your kids are scratching their heads, trying to figure out what to get you for Mother’s Day? Is this the moment to ask for your son or daughter’s Facebook friendship?…

April 5 , 2010
Are Game Consoles the Worst Home Energy Wasters?

Microsoft's Xbox 360 and Sony's PlayStation 3 have powerful graphics engines with millions of transistors running at super fast clock cycles. Unfortunately, they both suck down large amounts of power…

March 16, 2010
Is Social Media a New Addiction?

What is it about social media that causes people to spend so much of their precious time trading information with friends, family and even giant corporations? Of course, we already know the answer…

March 10, 2010
Should a Nine Year Old Have a Cell Phone?

What is it about social media that causes people to spend so much of their precious time trading information with friends, family and even giant corporations? Of course, we already know the answer…

Feb 25, 2010
Is There Any Hope For Green Gadgets?

Retrevo Gadgetology study on green gadgets revealed a large group of "not so green" gadget buyers, on the positive side, a significant number of environmentally friendly gadget enthusiasts also stepped forward…

Feb 10, 2010
Web-Savvy Seniors Prefer Old Fashioned Valentine's Day

Retrevo asked visitors to their shopping and review site about how they felt about expressing Valentine’s sentiments electronically or with virtual goods, the overwhelming majority to those over 50 voted for more traditional methods…

Nov 9, 2009
iPhone. Therefore iAm. iPhone Owners. Up-Close & Personal

As one of the most publicized gadgets in recent history, it’s no surprise that Apple’s iPhone has won over the hearts & minds of many a smart-phone owner. But who are the iPhone users really? What makes them tick? In a recent Gadgetology study Retervo set out to learn the answer to these and other questions. The result; a snapshot profile of a typical iPhone owner…

Oct 28, 2009
iPhone vs. BlackBerry Owners: Your Phone Tells All

At the risk of over-generalizing and creating unfair stereotypes of smart phone owners, a recent Retrevo Gadgetology study asked smartphone owners all kinds of questions about lifestyle, demographics, and how they use their gadgets. Some questions were more on the personal side like what makes a person attractive while other questions were more about things like how often they check in with Facebook or Twitter. What emerged were some pretty clear and amusing differences between iPhone and BlackBerry owners…

Oct 9, 2009
How Addicting Is Social Media?

Do you tweet while driving? How about on vacation, or at work? Ever wonder how much time others are spending tapping away on their mobile phone, texting a friend, checking in on Facebook, posting a tweet on Twitter, or using any of the many social media services?…

Sept 9, 2009
One Third of Drivers are DWT

With the recent flurry of discussions about the danger of using mobile devices while driving, consumer electronics shopping site Retrevo, asked a panel of online individuals about their use of mobile devices in the car. What we found was not very surprising but no less alarming…

May 26, 2009
Is the Camcorder the New Blender? Wedding Gifts That Work

Wedding bells are beginning to ring, prospective newlyweds are filling out gift registries, and shoppers are deciding what to buy the happy couple for their wedding gift. Have you ever wondered how an electronics product would be received as a gift? Retrevo’s latest Gadgetology study asked consumers how they felt about giving and receiving a high tech product like a digital camera, camcorder, MP3 player, or other electronics gear as wedding gifts or other occasions. The response was overwhelming positive…

Apr 22, 2009
What Do Women Know About Gadgets?

Women, how many times have men made you feel like less than adequate in the tech department? Well, a recent Gadgetology study by Retrevo may vindicate you or at least give you a big boost in confidence. The study found that most men, 79% in fact, feel very secure about their technical knowledge while women appeared less self-assured. An ironic twist however, revealed more women than men actually answered key tech questions correctly…

Mar 20, 2009
Consumer's Views on Buying Green Gadgets

How important is being “green” (environmentally friendly) to you when buying consumer electronic products, e.g., buying products that typically use less energy, include the energy saver tag?…