Help Understanding the Retrevo Value Map

The Retrevo Product Value Map enables you to shop in a new and better way. The value map allows you to visually see all products in a category based on a more accurate representation of market value that reflects all current products. Rather than relying on price, user ratings or outdated recommendation lists alone, the Retrevo Value Map gives you a smarter way to find the best product your dollar can buy - or as we like to say get "The best bang for your buck!"

You can use the Retrevo value map to compare products and gain new insight into how products stack up when viewed from a valuation perspective rather than price or a list of features. And better yet, values reflect current conditions, not something that was rated months or even a year ago. This is very important given the rapid changes in electronics products where thousands of new products are introduced and prices change on a regular basis. So what was a good value just 3 months ago may not be such a good value today.

The green pins correspond to the filmstrip navigation and a red pin is used to identify the selected product on the filmstrip. Use the arrows to scroll forward and back to view the details of all products that match your preferences.

Value is determined by the Retrevo Trevolysis technology. We first determine the price-feature position of each product by analyzing hundreds of thousands of product features (e.g., viewfinder type for a digital camera) and current prices. We then determine the fair value of each product based on its feature set and our proprietary mark-to-model valuation technique. A Value Rating is computed for each product that reflects the deviation of the current price of each product from its fair value. Since the market conditions change on a daily basis and new products with new features are introduced frequently, a product’s fair value and Value Rating assessment also changes constantly. This analysis is completely algorithmic and automated. It aims to provide a holistic and objective fact-based product evaluation. For a more detailed description, read the details on Trevolysis here.

In each products profile we use a easily understood "Thumbs" graphic that represents value and is associated with that products position on the value map. Here's the explanation of the potential results for each product: