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Value is determined by the Retrevo Trevolysis technology. We first determine the price-feature position of each product by analyzing hundreds of thousands of product features (e.g., viewfinder type for a digital camera) and current prices. We then determine the fair value of each product based on its feature set and our proprietary mark-to-model valuation technique. A Value Rating is computed for each product that reflects the deviation of the current price of each product from its fair value. Since the market conditions change on a daily basis and new products with new features are introduced frequently, a product’s fair value and Value Rating assessment also changes constantly. This analysis is completely algorithmic and automated. It aims to provide a holistic and objective fact-based product evaluation. For a more detailed description, read the details on Trevolysis here. In each products profile we use a easily understood "Thumbs" graphic that represents value and is associated with that products position on the value map. Here's the explanation of the potential results for each product:
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