Retrevo Helps Consumer Electronics Shoppers Find the Best Values and Avoid the Duds on Black Friday

With Its Newly Enhanced Product Advisor, Retrevo Is The Fastest and Easiest Way To Research The Best Values on HDTVs, Digital Cameras, Laptops and More

SUNNYVALE, Calif. – November 20, 2008 – Whether you brave the crowds at the local retail stores on Black Friday or are among the millions of people who shop online on Cyber Monday, Retrevo’s new Product Advisor™ launched today will save you time and effort finding and researching consumer electronics (CE) products, while arming you with the information you need to make smart decisions and get the best values.

Retrevo® is the first matchmaking service for consumers and electronics, and makes finding, buying and using CE products easy and fun. Powered by patent-pending artificial intelligence-based technology, Retrevo aggregates, analyzes and summarizes relevant CE product information, and then packages the results into palatable, visual formats that anyone can understand and use.

Retrevo’s popular Product Advisor helps shoppers easily explore a large number of products and discover the best ones for them. The new version of Retrevo’s Product Advisor announced today has several enhancements that include:

  • Expanded data sources, giving consumers access to more product and price information than ever before.

  • Enhancements to the innovative Retrevo Value Maps, which display products’ values (price vs. features) for a given category in a visual, easy-to-read way, expediting and simplifying the process of finding the product with the best value for an individual’s needs.

  • A quick summary of the most important features for a particular product and category by price range.

  • The overall Community Sentiment, which aggregates and synthesizes expert and user reviews into a single rating, saving users time and frustration from reading numerous reviews and trying to understand if others like a product or not.

  • The Value Rating, which is displayed beside the Community Sentiment for specific products on the Value Map, informs users if a product is selling below, at par with or above its capabilities, helping consumers find good deals and get the best bang for their buck.

  • New quick lists and filters that help consumers zero in on the right products quicker and with less effort.

  • Even easier to understand language that helps users know what to expect for any consumer electronics product category.

“This holiday season, people will no doubt be hunting for the best values. Retrevo performs the research legwork and makes it easy for people to find the best products and the best values,” said Vipin Jain, CEO of Retrevo. “Shopping for CE products can be a confusing, intimidating process. Our mission is to empower shoppers with confidence, so that they know they’re making the right decision whether they purchase a CE product online or in a retail outlet. The enhancements we’ve made to our Product Advisor were designed with that goal in mind.”

In addition to the enhancements to its Product Advisor, Retrevo is also publishing a Black Friday strategy guide to help shoppers find the best deals in consumer electronics as well as posting regular updates of Black Friday deals on its Blog. Consumers can subscribe here to receive a free copy of the strategy guide when it is published on Monday, Nov 24 and get the Retrevo Black Friday deals RSS feed.

About Retrevo
Retrevo is the first matchmaker for people and electronics that makes buying and using electronics products simple and fun. Retrevo is the first to use artificial intelligence technology to analyze, classify and summarize all relevant information on electronics products from both industry and social media sources including publishers, manufacturers, retailers, social networks, blogs, user reviews and even inside Adobe PDF manuals. Consumers are presented with objective product evaluations and answers in visually simple and actionable forms that give them the confidence and control throughout their entire electronics products relationship lifecycle. For more information, please visit http://www.retrevo.com.

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