Parks Associates & Retrevo Present On Consumer PC Purchase Habits at 2009 "Connections" Conference

Tricia Parks, CEO, Parks Associates, and Vipin Jain, CEO, Retrevo, presented research from the Consumer Decision Process Annual Survey on June 3 at CONNECTIONS™: The Digital Living Conference & Showcase.
Their presentation, Navigating the Changing CE Purchase Process,
discussed the impact of the recession and the need for flexibility in
selling CE to consumers, especially as the power of brand has
diminished.