Study: Coolness rules with iPhone users, men prefer BlackBerry


Are users of iPhone more superficial than their BlackBerry counterparts? A "Gadgetology" study released Thursday by Retrevo Inc. uncovers some interesting quirks.

Smartphone owners were asked a variety of questions about lifestyle and demographics, Sunnyvale-based Retrevo said, adding that 59 percent of the BlackBerry users were men and 53 percent of iPhone users were women... Click Here to read more.

Oct 29, 2009