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Apple Takes Aim at Cable With Tiny New Apple TV


Apple’s play is for convenience, but it’s not the cross-platform strategy needed for dominance, wrote Andrew Eisner, a director at online electronics retailer Retrevo.com. “A TV OS vacuum exists at the moment and unfortunately for consumers, TV manufacturers appear to be filling it with their own proprietary offerings,” Eisner wrote recently. “Apple needs to gain control of the third screen or TV screen, after smartphone screens and computer screens, and the TV industry needs to move away from closed environments and let their connected TVs work with all the apps and streaming content that consumers are finding so appealing. Click Here to read more.