Retrevo Launches User-Friendly Gadget Accessory Marketplace

Guaranteed Compatibility for iPhone, BlackBerry and Droid Cases,
Chargers, and More Using Artificial Intelligence Technology


SUNNYVALE, Calif. – December, 1, 2010 – Consumer electronics shopping and review site Retrevo.com today announces a new Accessory Marketplace that helps online
shoppers easily find compatible, fashionable, affordable accessories for their cell phones, cameras, camcorders, MP3 players and more.


The estimated fourteen billion dollar annual accessory market is expected to reach new heights this holiday season and Retrevo is responding to that demand as a significant portion* of smart phone owners say they want gadget accessories more than traditional gifts like clothing, or media. "The way you accessorize your gadgets is an extension of your fashion sense,” Project Runway Winner Chloe Dao, recently told Retrevo. “It’s a public expression that changes how people look at you. But, finding the right cases for your gadgets isn’t always easy.”


“Electronics have become an integral part of our lives, and with them, comes accessories. The average consumer spends about four hundred dollars a year on accessories alone because we don’t just buy an HDTV, a cell phone, or an MP3 player, we buy all of the cables, cases, batteries and chargers that go with them. But with hundreds of thousands of new accessories launched every year by thousands of manufacturers, the ability of any one source to track, catalog, and guide shoppers toward the right accessories is a virtually insurmountable task,” says Retrevo’s CEO Vipin Jain. “However, we’ve applied Retrevo’s Artificial Intelligence engine, and our design team to the problem, to create an amazing, user-friendly experience, that I think is light-years ahead of what customers will find elsewhere online, including Amazon.”


Because accessory products vary greatly by factors like gadget type, brand, material, color and compatibility, it’s often difficult for shoppers to easily find compatible, desirable, affordable accessories. With this in mind, Retrevo set out to demystify the job of finding compatible accessories. Since its founding in 2006, Retrevo has been using A.I. technology to turn the complex, fast-changing data of the consumer electronics market, into useful information, reviews, shopping advice and recommendations for online shoppers and today it is using that same A.I. technology to organize the accessory marketplace into a user-friendly destination for shoppers.


“Retrevo has taken everything we’ve learned about how people shop online for gadgets, and applied it to our new accessories marketplace,” said Vipin Jain. “But this time we’re taking it a step further; we guarantee compatibility, through an intuitive user experience that makes it easy to find the right accessory, every time.”


Retrevo’s visual menus quickly guide shoppers to accessories that are compatible with their exact make and model of gadget. The menus then let shoppers sort by color, price, brand, and more. “When it comes to gadget accessories, Retrevo doesn’t make you guess, or hope that your search results will work for your phone, or gadget. Our philosophy is, give the customer what they want, and we make it easy for them to find it,” says Jain. “The Retrevo Accessory Marketplace also represents an evolution for our company. We’re taking our first step to becoming a true marketplace, handling the transactions between preselected merchants and online buyers. We are excited about the year to come and we’re proud to bring the Retrevo Accessory Marketplace to the public as we continue to expand Retrevo’s services and provide a superior experience to online shoppers.”


About Retrevo

Retrevo http://www.retrevo.com is one of the largest consumer electronics review and shopping sites in the world, helping people decide what to buy, when to buy, and where to buy. Retrevo uses artificial intelligence to analyze and graphically summarize more than 50 million real-time data points from across the web, daily, to give shoppers the most comprehensive, unbiased, up-to-date product information they need to make smart, confident purchasing decisions for electronics. As a thought leader in consumer electronics, Retrevo publishes regular Gadget Census studies, studies around industry trends (Pulse) and also, studies around psychology and technology (Gadgetology). Retrevo is a venture backed, Silicon Valley based company that was founded in 2006.


*Data from Retrevo’s November, 2010 Gadgetology study.


For Images Visit: http://goo.gl/i6m5b


Press Contact

Jennifer Jacobson

Director of Public Relations, Retrevo.com

Press “at” retrevo “dot” com


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