Gadget review aggregator Retrevo opens own store

Tech hardware advice site and reviews aggregator Retrevo is opening its own online store. The company has struck deals with 10 online resellers that will fulfill orders for Retrevo, but buyers will conduct all their business on Retrevo.com itself. Retrevo is also taking on the support role for customers who need help with products they purchase on its store.

Retrevo's main function, to date, has been to provide tech buying advice to consumers. It aggregates reviews data from professional sites (like CNET) as well as consumer reviews (from sites like Amazon) and generates reviews scores and other analytics to help users make buying decisions. There's also a strong editorial hand at work at Retrevo to come up with the criteria that the site's algorithms use to rank products... Click Here to read more.