Retailers witnessing shoppers using mobile phones as shopping aids within their stores will have another way to gain valuable screen time with a soon-to-be-unveiled service from Retrevo Inc., which operates the consumer electronics shopping and review site Retrevo.com.
Product Graph is a Retrevo technology that can help consumers find products best suited for them, the company says. “The big challenge for most shoppers is where to start,” says Vipin Jain, Retrevo CEO and co-founder. The consumer may not be sure of which type of television, for example, to consider. A retailer’s mobile app incorporating Product Graph can point him to top-rated products and compare their features. The technology could, in effect, replace some of the service provided by a salesperson, Jain says.... Click Here to read more.